Project Brief:
Design a successful beverage label with an augmented reality extension communicating your identity.
Identity and identity development through storytelling and self-expression were explored while employing user-centered design principles to create a correlating interactive component. Surveyed consumers and discovery research contributing to design direction.
Identity and identity development through storytelling and self-expression were explored while employing user-centered design principles to create a correlating interactive component. Surveyed consumers and discovery research contributing to design direction.
Process
