Project Brief:
Develop a brand rooted in corporate social responsibility (CSR) and design a comprehensive identity system + multiple applications specific to their business strategy and needs. Begin by researching an existing company to use as a model for creating a new business mission, strategy, and creative brief. Use the strategy to inform the entire brand identity, which includes a family of logotypes and a complete identity system, a business system, an advertising campaign specific to CSR and social activism, a digital mobile solution, and a packaging system.
Process
